![]() Pay attention to your on-page elements like metadata, which 33% of polled SEO professionals consider the most important ranking factor over the past year. Once you’ve identified these keywords, you optimize your content so that it appears in the SERP whenever a user types in the keywords you are using. SEO research tools help you find the best keywords to use on your various content types. That’s where SEO keyword research tools come in. You must ensure that they appear on the search engine results page (SERP) for the keywords your target audience is using. ![]() Discovering the keywords that your target customers are using on search engine queries is vital to your online visibility. Nevertheless, its key element, and one of the best practices to increase traffic, is keyword research. SEO is a comprehensive marketing strategy that includes on-page and off-page activities.
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